Evanville, IN Jewelry
Tracy Zeller

Tracy Zeller is a lifelong Evansville resident. Two years after graduating from the University of Southern Indiana with a Bachelor’s Degree in accounting, Tracy successfully completed the Gemological Institute of America’s Diamond Graduate Course and continued to prepare herself educationally for a career in jewelry. In 2004, with nearly two decades of experience and a true entrepreneurial spirit, Tracy opened the innovative Tracy Zeller Jewelry in Evansville. She offers the tri-state a unique jewelry shopping experience built upon the principles of trust, quality, value, and integrity. With unwavering commitment to those principles and by surrounding herself with the right team of people, both personally and professionally, Tracy has grown her business exponentially.

Tracy’s faith is an important part of her life. As such, Tracy and her husband, Jim, realize the value of taking care of family, team members, vendors, and clients and feel fortunate to have the best of all of them! Throughout the growth of the business, Tracy has remained dedicated to a personal calling she calls “live to give” by giving back to numerous community and charitable organizations. In addition to the financial contributions Tracy makes, she also gives of her time to several organizations. She has served as President of A Network of Evansville Women (ANEW), President of the West Side Kiwanis chapter, on the Board of Directors of Community Marriage Builders, and the Board of Southwest Indiana Chamber of Commerce, just to name a few.

Along with the many educational events and speaking engagements to which she is invited throughout the year, Tracy is a regular guest on WFIE’s Ask the Expert segment on Midday with Mike Blake.  She is the jewelry spokesperson on Local 7’s Tri-State Professionals and Lifestyles programs.  Evansville Living magazine readers have twice voted her among the Best of Evansville.  Southwest Indiana Chamber recognized her three times in the last decade; as Entrepreneur of the Year, a finalist for the Small Business of the Year award and as Businessperson of the Year in 2014.  The ANEW organization hailed her as a Woman of Action.  The University of Southern Indiana acknowledged her as a Distinguished Alumni and the Indiana Women’s Jewelry Association nominated her Entrepreneur of the Year. Tracy was named one of the YWCA’s 100 Years / 100 Women and her business was nominated as an Indiana Small Businesses to Watch.  In addition, in both 2012 and 2014 she was honored as an ATHENA Award finalist.

Tracy adamantly credits her success to five basic beliefs:

  • A business is only as good as its people.
  • Success is in the details.
  • True achievement comes from helping others achieve.
  • Networking is vital.
  • Do more than is expected.

In those rare moments of free time, Tracy enjoys every minute with Jim, family, and friends. She particularly enjoys shopping and traveling, ideally, shopping while traveling. Golfing is also one of Tracy’s favorite outdoor activities and netted her a hole-in-one in 2006 and another in 2014. Most of all, Tracy truly loves what she does, so going to work is really nothing like work at all!

Certified Management Professional, Jewelers of America
Certified Senior Management Professional, Jewelers of America
DPS Diamond Promotions Service, DeBeers
GIA Gemological Institute of America Color Stones
GIA Gemological Institute of America Diamond Grading
GIA Gemological Institute of America Diamonds
University of Southern Indiana
FJ Reitz High School

Affiliations (Past  & Present):
Community Marriage Builders Board of Directors*
Community Marriage Builders Personnel Committee*
A Network of Evansville Women (ANEW)
Board of Directors*
A Network of Evansville Women (ANEW)1st Vice President of Membership*

A Network of Evansville Women (ANEW) President*
Women’s Fund of Vanderburgh County Member
GIA Alumni Association Member
Business Network International Ambassador
Evansville Area Association of Realtors Affiliate Member

Evansville Country Club Member

Evansville Country Club Ladies Golf League Member
Women's Council of Realtors Affiliate Member*
Southwestern Indiana Builders Association Affiliate Member*
Southwestern Indiana Chamber of Commerce Member since 2004

Southwestern Indiana Chamber of Commerce Board of Directors
Jewelers of America Member
Indiana Jewelers Association Member

USI Accounting Circle
USI Alumni Association Member
USI President's Club Member
USI Steak Fry & Auction Committee Member*
Keep Evansville Beautiful Member
Reitz Home Preservation Society Member
Reitz Home Museum Gala Committee Member*
Wesselman Nature Society Member
YWCA Member
Westside Kiwanis Club President 2005-2006
Charter Member on the Eastside Noon Kiwanis Club*
Hamilton Ladies Golf League Member*
Westside Nut Club Fall Festival Booth Volunteer

Women's Jewelry Association

First Bank Board of Directors

Clearcrest Ladies Golf League Member

Oak Meadow Country Club Member

Oak Meadow Ladies Golf League Member

(* former affiliations)

Q & A

  • What is your favorite TZj item?
    Diamond Great One Divine™ Pendant
  • What do you like the most about working at TZe?
    Everything about it: Working with Jim, the Team, our clients, the responsibility of decision making, implementing new ideas daily and being an industry leader.
  • What is something people would be surprised to learn about you?
    In 2000 I ran in the Cincinnati Flying Pig Marathon. In both 2006 and 2014 I got a hole-in-one.
  • When you were a kid, what did you want to be when you grew up?
    An Attorney
  • What is your favorite book and/or movie?
    Book: Good to Great            Movie: Ghost and Titanic